E Learning Courses | Online Training Courses | E learning | Online Courses | Bright Creatives

The situation
Château Beaumont Summer Camp offers the perfect holiday solution for 7 to 16 year olds. They offer the opportunity to meet new friends in a beautiful, safe, fun environment in a campsite setting in Normandy, France. They wanted a website which would communicate a flavour of the camp in a fun, interactive way primarily to kids (their main audience) and their parents.

The project
We decided to make an interactive home page for the site which used a combination of drawn images, sounds and animation. Various camp activities such as quad biking, archery and horse-riding were depicted in a mock French château setting, and they came to life when users rolled over image hotspots. In addition, we developed a logo for the camp and layouts for the website which echoed stylistic elements of the home page design.

The result
Camp Beaumont got a fun, energetic interactive site which gave them a distinctive image when compared to their competitors.

The situation
Due to the popularity of Kevin Keegan’s first Soccer Circus facility in Glasgow Center Parcs, a second facility was commissioned to reside in Penrith. The new interactive facility required a new training video which would familiarise participants with the game. Much of the older video was still relevant, yet the regional audience had changed and Soccer Circus felt that they were ready for a more modern version.

The project
We decided to make an interactive home page for the site which used a combination of drawn images, sounds and animation. Various camp activities such as quad biking, archery and horse-riding were depicted in a mock French château setting, and they came to life when users rolled over image hotspots. In addition, we developed a logo for the camp and layouts for the website which echoed stylistic elements of the home page design.

The result
Camp Beaumont got a fun, energetic interactive site which gave them a distinctive image when compared to their competitors.

The situation
Maersk North Sea Oil were expanding their operations in the North Sea and the Global Producer III refurbishment was an integral part of this new venture.

The project
We were initially asked to co-ordinate the filming of the global producer’s entry into the docks on the River Tyne because of our experience in organizing professional film shoots. For this particular project we decided to film from the air from helicopters, the sea from a speed boat and from the shore. Through organizing the shoot it quickly became clear that we could offer MAERSK help on a variety of levels and we started development on a couple of documentaries, video presentations and multimedia installations to explain to staff at MAERSK on a national level, the significance of the MAERSK North Sea Oil project and the role of the Global Producer III

The result
• Extensive record of the Global Producer III refurbishment over 50 hours.
• Stunning high quality video footage of the ships arrival and departure.
• Effective communication and education of the MAERSK work force around the globe.

The situation
The Trust had been selling their own course in cognitive behavioural therapy for several years in a CDROM based distance learning format. New developments in clinical care prompted them to consider a new version with updated content and technology.

The project
We took a wide ranging look at what the Trust proposed. It was clear to us that there were huge opportunities to develop PRAXIS CBT well beyond its previous capabilities. We proposed going beyond the scope of the original Trust brief by providing tools to build a socially networked learning community for the students and teachers alike. The project needed a coherent and integrated approach to the user experience: how customers and users interface with the service, interactivity and how it can be best used to maximise the effectiveness of the learning content, and how the product is branded, packaged and marketed. The course was centred around drama-based film scenarios which illustrate realistic case studies of CBT practice in action. Assessments can be completed online and interactive drag-and-drop, audio clips, essays and multiple choice exercises allow the user to engage with the material in an interactive way. The Trust also teamed up with Cumbria University to deliver accredited versions of the course to users nationwide and beyond.

The result
• There is now a connected network of course users around which the Trust can build more courses and resources in the field of CBT.
• In its first three months of operation, the number of annual licences sold was set to exceed the previous four year sales figures combined.
“We have a product that has been reviewed in a critical and competitive field which is seen as providing high-quality training using an innovative, easy to use, highly interactive format. Having understood the entire process and the scope of what we undertake, Bright responds creatively to our briefs, making the processes straightforward and effortless.” Pamela Myles, PRAXIS leader for the NT&W NHS Trust

The situation
The UK government recently introduced a new pathway for students aged 12-15, the Diploma, offering a variety of new choices and opportunities to students nationwide. North Tyneside Council and North Tyneside Learning Platform found themselves facing the challenge of introducing these new opportunities to their learners, who faced an already confusing mix of options to choose from.

The project
Bright was approached to help explain the new Diploma to young people in an informative but also fun way through an already existing information portal for youngsters in the get-it-sorted website. Playing on already existing themes of the website (a comic book), we developed “Diploman”, a short information film in the style of a comic strip, involving students and staff from North Tyneside schools in a fun and entertaining way to educate and illustrate what the new Diploma is all about. We deliberately used cut-outs throughout the video to avert the risk of delivering a collection of wooden performances that might alienate the audience.

The result
• Fun and entertainment that gets an otherwise daunting concept across to a media savvy audience.
• Informational material that is consistent with North Tyneside Education Authority branding, strengthening the already existing values of fun and down to earth advice.

The situation
Northumbria University School of Design needed a new prospectus for the Design School which would appeal to all their prospective students, both home and overseas.

The project
We liaised with the School business marketing managers, the departmental staff, recruitment managers and existing students to find out the shortcomings of current literature and to listen to their suggestions. We then presented several concepts, one of which was chosen to be fully developed. We then worked closely with the departmental heads to pull together the necessary information, text, photography and graphics from student work to illustrate each of the design school disciplines. Particular challenges included creating a coherent and confident layout with such a wide variety and strength of student work to display in the pages, and to get staff to give us the information on time! Because it was design students we were trying to attract, we plumped for a fancy finish on the cover - solid background colour with text and texture picked out in transparent gloss varnish.

The result
A designerly prospectus which showcased student work, and complemented the full suite of University brand publications without losing its distinctive character.

The situation
A pet project of football legend Kevin Keegan, Soccer Circus is a family oriented leisure attraction using unique engineering technology in its gameplay. Participants learn fundamental football skills, like passing the ball or target practice, in interactive games before testing what they’ve learned in competitive team games. Their development team had taken years to create the technology, the business model and the Soccer Circus spirit. A significant number of rollout applications had to be branded, and to top it off, Soccer Circus had to appeal sensitively to a family audience based in a location which historically took its male-dominated football teams very seriously. They knew what they had to do, but they didn’t know how.

The project
Through our specification and design process we helped SoccerCircus to look at their offer in new ways, as well as deliver them a strong and energetic brand mark. After a thorough exploration and understanding of the identified brand values, we took the following approach: • concept development of brand elements - identity, strapline, colour palettes • application of media branding across the attraction touchpoints – company stationery, exterior branding, information briefing presenations, gameplay displays and retail units development • management and creation of cross-media applications: offline, online and AV presence, conceptualisation and creation of investor communications

The result
• Distinctive and consistent branding which enabled Soccer Circus to launch confidently in a tough marketplace.
• Engagement of SoccerCircus development team in development of the brand, enabling them to grow their own understanding and perception of the Soccer Circus experience and the potential it holds.

“Engaging the services of Bright … proved to be significant. The refreshing view that emerged, coupled with the quality of thinking and discussion has been extremely beneficial to our company. They listen, observe and learn, whilst developing for the client a very creative, high quality outcome. Bright were able to identify our current position, add their creative input and help us to take a forward step. We now have the basis of a long term relationship with Bright, built on their professional approach to work.” Clive Mockford, Director, SoccerCircus