Northumberland, Tyne & Wear NHS Foundation Trust

The situation:

Northumberland, Tyne & Wear NHS Foundation Trust had been selling their own course in cognitive behavioural therapy for several years in a CDROM based distance learning format. New developments in clinical care prompted them to consider a new version with updated content and technology.

Video screen showing clinical scenario between a therapist and a client

The project

We took a wide ranging look at what the Trust proposed. It was clear to us that there were huge opportunities to develop PRAXIS CBT well beyond its previous capabilities. We proposed going beyond the scope of the original Trust brief by providing tools to build a socially networked learning community for the students and teachers alike. The project needed a coherent and integrated approach to the user experience: how customers and users interface with the service, interactivity and how it can be best used to maximise the effectiveness of the learning content, and how the product is branded, packaged and marketed. The course was centred around drama-based film scenarios which illustrate realistic case studies of CBT practice in action. Assessments can be completed online and interactive drag-and-drop, audio clips, essays and multiple choice exercises allow the user to engage with the material in an interactive way.

Logo for PRAXIS CBT showing a face in proile and the words Praxis CBT in blue and green

The result:

• PRAXIS CBT: a connected network of course users around which the Trust can build more courses and resources in the field of CBT.

• In its first three months of operation, the number of annual licences sold exceeded the previous four year sales figures combined.

“We have a product that has been reviewed in a critical and competitive field which is seen as providing high-quality training using an innovative, easy to use, highly interactive format. Having understood the entire process and the scope of what we undertake, Bright responds creatively to our briefs, making the processes straightforward and effortless.”
Pamela Myles, PRAXIS leader for the NT&W NHS Trust

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