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Janice Reeve Associates

The situation:

Reeve Associates approached us with a problem of visibility. They operate within a competitive marketplace – mortgage and personal investment advice – and so their client communications materials have to stand out.

The project:

Bright devised a plan to refresh their corporate identity and design a corporate brochure which would not only display all Reeve Associates services in one scan, but also illustrate their commitment to one-on-one personal consultancy. The ‘looking after your dough’ concept was developed to show how a careful hands-on approach was key to creating meaningful investment strategies and relationships, and that clients could watch their wholesome assets rise with anticipation. We created a financial services “recipe book”.

The result

Reeve Associates had a method for effectively demonstrating their mission and ethos to their clients by giving them a clear and creative explanation of how their services are beneficial.